Since 1997, Alterna has pioneered luxury haircare. Whatever your haircare need, we believe that you shouldn't have to choose between clinically-proven, salon-tested results & natural, good-for-you ingredients. That's why our products are: Pure. Proven. Professional.
PURE
Caviar, Seasilk, Bamboo, Kendi Oil & more—these precious, sustainable ingredients deliver pure, powerful benefits. And what we leave out of our products is just as important as what we put in. We believe beauty products should be FREE OF Parabens, Sulfates, Phthalates & other harsh or unnecessary additives. So important to us, this FREE OF claim appears on the front of every Alterna bottle, along with our commitment to eco-friendly packaging & fair-trade practices.
PROVEN
We believe that consumers deserve high-performance products that deliver on their promises. That’s why we have spent over 15 years developing proprietary technologies subjected to intensive clinical, consumer, safety and in-salon testing. The result is state-of-the-art haircare collections that are a remarkable synthesis of nature & exclusive proprietary technologies such as Enzymetherapy®. This enzyme delivery system improves the absorption of essential ingredients for superior keratin production.
PROFESSIONAL
Our respected credibility; the promise of transformations without trade-offs, has been the source of Alterna’s luxury haircare authority, pioneering industry standards since 1997. We tapped the expertise and insights of professional stylists to create luxurious, high-performance products that meet the exacting standards of professional salons and their clients. Salon stylists & beauty artisans worldwide can always turn to us for innovation, expertise, choice…for uncompromising care to transform hair.
We believe in the whole being greater than the sum of its parts. We believe in a passion shared – a passion for hair. we believe in true partnerships – two way relationship for life. Dedicated to creativity, Schwarzkopf professional is built on a trusted foundation of expertise and quality. With over a century of innovation to celebrate you can expect a global dynamic presents that keeps the hairdresser at its heart. Creating professional partnerships is at the core of what we do, it's our philosophy and our point of difference.
Say hello to the biggest breakthrough in anti-frizz technology in over 30 years. Living Proof is powered by the patented molecule, OFPMA, to create an exquisitely thin, invisible shield around each hair strand to block humidity.
• Weightlessly blocks humidity 70% better than silicones and oils
• Stops frizz. Period.
• Smoothes strands leaving them polished and glossy.
• No silicones or oils for long-lasting frizz protection.
Aveda™, The Art and Science of Pure Flower and Plant Essences™, was founded in 1978 with the goal of providing beauty industry professionals with high performance, botanically based products that would be better for service providers and their guests, as well as for the planets.
Learn more about AVEDA products.
Add length, volume colour and style with the most advanced and gentle methods of application, available only through Great Lengths Certified Extension Artists.
First quality, 100% human hair strands are available in 35 hand blended shades plus 14 "fashion" shades.
Natural Braziliss is a formaldehyde-free Brazilian manufactured hair treatment. It is a revolutionary process that repairs damaged hair to leave it smooth, shiny and frizz-free for up to 4 months.
A powerful antioxidant and UV protector, Moroccanoil’s proprietary Argan oil blend is rich in vitamins and natural elements that fortify the hair, including Vitamin F (Omega 6), Vitamin A to improve elasticity, Vitamin E to protect against free-radicals, and Phenols to shield against environmental stressors.
Salon-exclusive Moroccanoil® products have a strong following among leading runway, film, television and celebrity stylists who search for the very finest for their A-list clients. Moroccanoil® is a backstage fixture frequently used to create hair for major magazine covers, fashion editorial spreads, as well as for award shows including the Oscars, Golden Globes, Grammys, Independent Spirit Awards and MTV Awards.
Moroccanoil®’s Argan oil is harvested under a free trade program which provides substantial socio-economic support to thousands of families in the Souss-Massa region of Morocco. Revenue from this project provides income to families and helps improve the working conditions of rural women. It is also used for reading, writing and management classes, as well as for modern infrastructure and technology that help make harvesting easier and more efficient, ensuring long-term management of the Argan forest.